With a career spanning more than three decades, Ortega got his start in 1969 as the front man for Columbia and Atlantic recording artists Louie and the Lovers. When the group disbanded, Louie joined forces with his friend Doug Sahm for a series of recording projects and European tours. His songs, such as "Little Georgie Baker" and "County Line," were mainstays of the group’s releases on Sweden’s Sonnet Records. During this period, Ortega also quietly pursued a career as a solo performer and songwriter in his hometown of San Luis Obispo, California.
From 1989 to 1996, Ortega toured extensively throughout the U.S and abroad with the Texas Tornados. His performance and translation of "Soy de San Luis" on the group’s first album helped secure the band a Grammy in 1990. Their CD Four Aces, released in 1996, features two of his compositions, "Amor de mi Vida" and "Mi Morenita."
He has performed with the newly revitalized Sir Douglas Quintet (Doug Sahm, Doug Clifford, Augie Meyers and John Jorgenson) on Elektra Records. He has also released two solo CDs: You & I and In My Heart, featuring a collection of well-crafted tunes that demonstrate Louie Ortega can take front and center stage with the best of them.